SXSW Trends in Fitness and Health

Posted: March 23, 2014 in Health and Fitness
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SXSW  over the years has set some proven trends in the pass so this trend should not be a suprise of what is to come in the fitness and health area While I’m no soothsayer, one area likely to be bigger and better than ever before is digital health and fitness.  the top five health and fitness trends to expect to see at SXSW this year.

From spin class to cross-fit, Pilates to Plyometrics, people take group classes because interacting with others keeps them more motivated, engaged and accountable. For apps and hardware to compete in this space, the focus must shift from the gadgets to the experience so that even when users are working out by themselves, they feel they are engaged and connected with others. It’s this social aspect of fitness that pushes people to reach new goals – if you know friends are tracking your run, you’re going to run a little faster and go a little farther. As apps and devices become more complex, there will be increased social features that allow users to interact, even if they’re on opposite sides of the world.

Will health and fitness data become more integrated with healthcare? FG: While the digital health and fitness sector has grown at an impressive speed, the healthcare system still operates at a mainly analogue level. Doctors therefore want access to personal tracking data so they can better understand patients’ overall lifestyles and provide better treatment. Conversely, many sleep and nutrition tracking companies are already trying to sell their data to major clinics and labs, while universities and insurance companies are requesting data from app and hardware companies. New brands are even emerging with the sole purpose of playing middleman between the healthcare industry and the digital health and fitness sector.

Talk to me about the technological vs. the natural.What is the best way to “optimize” our lives? FG: We live in a world where technology and innovation are part of our everyday lives. just about everything – from calling cabs, to scheduling dates, to tracking the size of our baby (yes, really) – at what point is technology actually helping us?

 

While I’m no soothsayer, one area likely to be bigger and better than ever before is digital health and fitness.  the top five health and fitness trends to expect to see at SXSW this year.

From spin class to cross-fit, Pilates to Plyometrics, people take group classes because interacting with others keeps them more motivated, engaged and accountable. For apps and hardware to compete in this space, the focus must shift from the gadgets to the experience so that even when users are working out by themselves, they feel they are engaged and connected with others. It’s this social aspect of fitness that pushes people to reach new goals – if you know friends are tracking your run, you’re going to run a little faster and go a little farther. As apps and devices become more complex, there will be increased social features that allow users to interact, even if they’re on opposite sides of the world.

Will health and fitness data become more integrated with healthcare? FG: While the digital health and fitness sector has grown at an impressive speed, the healthcare system still operates at a mainly analogue level. Doctors therefore want access to personal tracking data so they can better understand patients’ overall lifestyles and provide better treatment. Conversely, many sleep and nutrition tracking companies are already trying to sell their data to major clinics and labs, while universities and insurance companies are requesting data from app and hardware companies. New brands are even emerging with the sole purpose of playing middleman between the healthcare industry and the digital health and fitness sector.

Talk to me about the technological vs. the natural. What is the best way to “optimize” our lives? FG: We live in a world where technology and innovation are part of our everyday lives. just about everything – from calling cabs, to scheduling dates, to tracking the size of our baby (yes, really) – at what point is technology actually helping us?

 

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